Zoya’s Bridal Bliss 2018 collection
Zoya first released a “Bridal Bliss” collection in 2018. All of the colors had previously been released. In marketing terms, it was really smart: repromote some of their softer shades that people may have missed the first time around that tend not to get as much attention among all the brighter, bolder shades. Some of the shades in this collection are semisheer, but the majority are solid opaque cream finishes.